Headlines, Headlines...

All right, I knew it: my first post would be about headlines...

It still amazes me how so few companies have any clue about the power of headlines.

It's cute to see professionals struggling to compose the best text/copy for their ad, and not paying attention to the headline.

"Hmm, Sir, if the headline is boring, nobody will read your ad/article/posting"...
The answer is usually "Oh sure, you are right" and for few seconds they seem to understand. Then, back to usual...

So, I really enjoy when I see professionals of headlines at work. Check this one out:

Now, only a person that lived in seclusion in a cave for 20 years would not know the people listed in this headline. And they way it's proposed, it is almost impossible NOT to open the envelope.
Which is the function of the Envelope headline... getting the package open...

Ok, it's all for today: little Headline, you did your job on that cute yellow envelope: you got me curious and you got me to take action and open it !

Till next time

K