How to write a great headline

Subjects: How to create a good headline
Principle: With the right headline, you can attract attention

I see headlines that are so boring and uninspiring that I wonder why would anybody read the rest of the advertisement… “Institutional Advertisement”, with the big budgets associated, is difficult to track, as far as results are concerned, so the pressure to use only effective headlines is low.

But for the budget conscious entrepreneur, it is imperative to get maximum bangs for the bucks. For this reason the headline has to capture the eyes and the attention of the greatest possible number of readers.

Just searching on Amazon for “Headline marketing” gives me back 34.153 books: any of them would probably make a good read for the guerrilla marketer-entrepreneur.

But for a super quick recipe for a decent headline, just get this: start your headline with “How to…”.

How to create a great headline, How to solve your house financing problem, How to send your son to Ivy League College with less than 100$ a month, How to find the cheapest car on the market etc

“How to“ headlines are curiosity-arousing and very self serving for the reader: they show why the reader (in his/her best interest should keep on reading). And that’s the best way to persuade people to give you their time and interest.

Kramerilio in USA