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Tuesday, May 24, 2005

Ikea is great - Amen !

(Credits: Stef in Rome sent in this story: he is the same Stef that sent us the deliciously sad Fendi story we published last week)

Stef and Alex wanted to renew their living area in their Rome apartment. They went shopping in several places not finding the good compromise between price and comfort that they were looking for. After a while they ended up checking out Ikea. In Ikea they found inexpensive solutions and bought two leather couches with delivery included in the price.

Ikea customer service kept Alex and Stef informed about their purchase, and the leather sofas were delivered in the expected time. Everybody happy.

However, the leather couch had a very strong smell: kind of like the BBO of Seinfeldenian memory.

After a coupe of days Alex called Ikea toll free customer service asking for advices. An Ikea customer center representative promptly and professionally reassured Alex. She was told that she had the choice of either returning the couches and to be reimbursed 100% (no penalty fee applied), or to order a new set (of any given model) of sofas .Having said that, the sales representative, suggested also maybe to wait few extra days to see how the “smelly” situation evolved.

Few days later, the bad smelling was still there, so Alex called Ikea again and decided to replace the couches with 2 new ones of the same model. The customer representative quickly organized the pick up, and again reassured Alex that she had the right to be satisfied or reimbursed.

Independently from the quality and price of Ikea products, that sales representative (and Ikea sales procedures) literarily sold Ikea to Stef and Alex who were extremely impressed by the professionalism of Ikea people and Ikea post sales support.

Now, thanx to that, they are getting all this good word of mouth for free…

Isn’t being nice good business too?

Mau in Taiwan

PS Today the weather in Taipei was very humid: so humid that it rained most of the time… the number of motorbike in this town is really impressive: I wonder how they could sustain the traffic if everybody was to buy a car…

I was also the victim of a gang of very dangerous Chinese criminals, that surrounded me with threatening postures... fortunately, your hero escaped safely from this most dangerous situation

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2 Comments:

At 3:28 AM, Anonymous Anonymous said...

I had same experiences: one time was a carpet that lost and spreaded wool flakes over the whole home... another time was a damaged mirror (maybe after purchase, in my car, I suppose) and they, without problems or oppositions made a coupon to spend later, but also proposed me a total refund in cash.
Ikea lost -maybe- 50 euro in sells, but gain this spontaneous ads over the weblogs and good words of mouth... a good barter, I do believe!
ciao!

 
At 4:01 AM, Blogger Mau said...

I completely agree: I am still amazed how so few people in the biz world can see that...

Wal-Mart has a similar replacement policy and I was wondering, few years ago, how could they survive: and I was wondering while I was, once again, shopping with them because of that policy... evidently, it works in attracting and retaining customers...

ciao

Mau Taipei

 

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