The Awesome Power of Testimonials (Part 2 of 2)

So, how we do it? How do we create a little army of testimonials marching over the competition? Oh… you should not have asked… you are opening the Pandora’s box…

There are many ways to ethically employ and exploit testimonials for the good of your business: let me give you one of my favorite, that I still did not see put in practice.

If I was still in sales, I would start carrying with me a “Success Binder”, a very precious book with transparent folders that I would fill with testimonial letters. See, every time I would get a letter, I would print it (from email) or just photocopy it and put it in the binder. Then, when I am meeting my prospect, even before starting to talk about my products, I would go thru my “Success Binder” with him/her, showing how many other people I already made happy.

Of course not only text works: pictures would add to the effect. Imagine you sell cars and you go thru your pages where you have pictures of happy families jumping in their new car you sold them, pictures of a student proudly taking possession of his first automobile, and then testimonial letters.

I am telling you, if anybody pulled this technique on me, I would be sold before even starting the sales pitch.

Why nobody does it? Hmm, not sure, maybe it requires too much discipline…

Happy collection of testimonials: we will talk more about this fascinating subject in the future.

Oh, by the way, if you like this blog, feel free to write your testimonial in the Comment field :-)

Mau in Texas