Carrefour action and communication

Subjects: The customer will not appreciate what do but you don't communicate
Principle: If you are doing something for the customers, tell them. Otherwise they will not be able to value it.

Many times businesses provide great advantages to the customers and don't reap any reward: why? Because they don't tell the customers about it...

Companies sometimes live in a parallel universe, where they think the only think a customer does all day is to look for them, for their products, for their logos, for their news... Hmm, sorry, that's not the case: we are busy, very busy, so if you want me to notice something, you got to tell it to me very clearly.

I like the initiative of one Carrefour center in Italy (Wal*Mart competitor) where they managed to lower the prices of a group of products.

The interesting things is that they take the pain to let the customers know about it: very smart, indeed. That little flyer you see did a good job: now I know that Carrefour worked hard and lowered my cost of grocery shopping (at least in Italy...)
(ups, for Non Italian speaking readers, the flyer says:"Carrefour beats the inflation. We don't keep the prices stable: we lower them. Since 8 months, you spend less than one year before")

We'll see more example of this pre-emptive strategy in the weeks to come

Kramerilio in Texas