Remind me, remind me, remind me

ciao,

today we have an example of smart business idea from my recent trip in Italy.

Some words of introduction: in Italy, it is fairly common to purchase extra credit for your cellular phone account via calling cards, similar to those that AT&T or MCI sell in the US. There is a hidden code on the back, you scratch the card, call a special number and get your cell phone account boosted by the amount purchased. So far, so good.

Now, I am at a supermarket cash register and I notice that on the little metal separator, used to distinguish my stuff from the other persons' shopping items, there is written (see picture)
"Buy here your cell phone credit".



This is very smart! Pure profit added to the bottom line for the supermarket, all with a simple writing on the little metal object.

Does it work? It certainly does: I needed to recharge my cell phone and it surely did the trick for me: I shelled out my hard earned, cold Euro cash and got my cell phone fat with credit.

For me: convenience. For the supermarket: extra profit at no extra cost.

All in all, a pretty good idea,

Mau in Taiwan