Airport version of Bulk Price

I am always interested and appreciative when I see cross pollination between businesses.

Recently, I captured in London's airport these pictures: I like the point of offering an extra benefit to the prospect (a lower price on the books) if they purchase a quantity higher than one copy.

As usual, business is a numbers' game: even if just a fraction of the prospects will take the establishment up on the offer, it is going to be extra profit flowing directly to the bottom line for no risk and no additional investment.




Smart ideas can be found at every corner, even at airports...

Mau in Austin