Just Married... And some other smart ideas
Springtime... Perfect weather for weddings.
Birds are singing, temperature is mild, nature as a whole is waking up from the winter sleep: we all agree it's the perfect moment to tie the knot and start a new life with your loved one... To live happily thereafter...
Ok, now back to business.
I went yesterday to the wedding of 2 very dear friends and it was a great experience. But while enjoying the reception afterwards, with great food served at elegant tables, my business mind - marketing-oriented machine was cranking.
There we are, 8 guests sitting at a table waiting for food to be delivered. After few pleasantries, the expected moments of odd silence start descending upon us: in those moment, I would do anything to look busy, I would read anything... So, why not having something on the table promoting the catering company?
If you are the catering manager, think about it: 8 people per table, 15 tables, a total of 120 guests for a very captive audience. They are already experiencing the service and products your company can provide. They are in an excellent position to take your business card and pass it along to friends or to use it for their events.
Surely the pitch has to be done with tact: and about this, I refer again to our great teacher Claude Hopkins. Why not just being sincere and write some good copy to entice the crowd.
How about "Dear Sir/Madam, we are 3 friends that started this catering company, for 2 main reasons: we love food, and we adore helping in making happy events become reality. We don't have much budget for marketing: we prefer to invest our profit in making better food, choosing the top ingredients without compromises. So, it would be great if you could help us out in staying in business: if you found this food tasty and it made your palate delighted, please take some of our business cards and pass them to your friends. Or just give us a call for your next happy event: a wedding, graduation, Christmas banquet, Thanksgiving, Birthday parties or your wedding anniversary. We will make sure to make you a hero for your guests."
As usual, what do they have to lose?
Of course, the couple might object to that: great, in that case they should refrain from doing it.
But hey, if that's the real story, who would not want to help a young company with goodwill and high service ethics? Does it hurt to ask?
A little more basic math: if they cater today to 3 weddings a week, with 100 people each, it's 300 people seeing the "ad". If they cater for 3 months a year, that's about 13 weeks x 300 people = 3,900 people exposed to the ad and the services for zero cost ! ZERO !
But it requires to think about it, and that's the tricky and difficult part.
Till next time,
K in USA
Birds are singing, temperature is mild, nature as a whole is waking up from the winter sleep: we all agree it's the perfect moment to tie the knot and start a new life with your loved one... To live happily thereafter...
Ok, now back to business.
I went yesterday to the wedding of 2 very dear friends and it was a great experience. But while enjoying the reception afterwards, with great food served at elegant tables, my business mind - marketing-oriented machine was cranking.
There we are, 8 guests sitting at a table waiting for food to be delivered. After few pleasantries, the expected moments of odd silence start descending upon us: in those moment, I would do anything to look busy, I would read anything... So, why not having something on the table promoting the catering company?
If you are the catering manager, think about it: 8 people per table, 15 tables, a total of 120 guests for a very captive audience. They are already experiencing the service and products your company can provide. They are in an excellent position to take your business card and pass it along to friends or to use it for their events.
Surely the pitch has to be done with tact: and about this, I refer again to our great teacher Claude Hopkins. Why not just being sincere and write some good copy to entice the crowd.
How about "Dear Sir/Madam, we are 3 friends that started this catering company, for 2 main reasons: we love food, and we adore helping in making happy events become reality. We don't have much budget for marketing: we prefer to invest our profit in making better food, choosing the top ingredients without compromises. So, it would be great if you could help us out in staying in business: if you found this food tasty and it made your palate delighted, please take some of our business cards and pass them to your friends. Or just give us a call for your next happy event: a wedding, graduation, Christmas banquet, Thanksgiving, Birthday parties or your wedding anniversary. We will make sure to make you a hero for your guests."
As usual, what do they have to lose?
Of course, the couple might object to that: great, in that case they should refrain from doing it.
But hey, if that's the real story, who would not want to help a young company with goodwill and high service ethics? Does it hurt to ask?
A little more basic math: if they cater today to 3 weddings a week, with 100 people each, it's 300 people seeing the "ad". If they cater for 3 months a year, that's about 13 weeks x 300 people = 3,900 people exposed to the ad and the services for zero cost ! ZERO !
But it requires to think about it, and that's the tricky and difficult part.
Till next time,
K in USA
posted by Mau @ 10:32 AM
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