One Referral Here, One Referral There...

Ok, you guys are starting to know me: and you know I got a weak spot for referrals. Referrals are, statistical, better customers, buying more, more often and asking for lower discounts. Basically, they are the dream customers. I love the idea of a friend suggesting a product/company/service to another friend because he/she is happy with the interaction he/she had with the company.



Now, left to his/her own devices, the average person will NOT go out of his/her own way to voluntarily provide names of friends... That's why the Bible say "Ask, and you Shall Receive" is so great. ASK ! What a fantastic formula: if you ASK, you shall RECEIVE. But you need to ask to start the receiving process...

So, here we have a very clever company that, on the back of the envelope, uses a space that would be useless otherwise, to ASK for a referral. Just one? NO! They are very smart: they ask for TWO referrals ! Ehi, what do they have to loose...

Oh yeah, of course, if you have friends interested in this stuff, please send them the web address of SmartIdeas Blog !

http://smartideas.blogspot.com/


K in Taipei