Seth Godin's list of "What Every Good Marketer Knows"

I found very informative the post from [mini]marketing.it (here) about Seth Godin's list "What Every Good Marketer Knows" (here on Seth's blog, here in PDF").

It is the final comment that, to me, shows that Seth really has experience "Obviously, knowing what to do is very, very different than actually doing it."...

Seth, you are so right !

Kramerilio in China (under the rain in Shanghai)