A Smart Idea (pun intended...)

Ah, I am back, after a very good Memorial Day weekend.

Stefano (the same one of the Rentalps posting we published sometime ago: to review it, click here), sent me this interesting idea.

It comes from a brochure for Smart Car (for our non-European readers, you can find more info on this cute and trendy car here).

This idea deals with one of the biggest problems of mankind: postponing.
I like the clever way they counteract the tendency to say "yeah, I'll write down somewhere that I have to call these company": they put a Post-It note right into the brochure. Cannot get easier than that...







I don't know how much extra cost this adds to the brochure, but it surely makes it more effective.

Be Smart,

Mau in Texas