You probably are leaving the big money on the table… (Part 2 of 2)
As promised yesterday, here we go with some money making ideas:
A rep from a car insurance company could be in the lounge offering a free insurance quote to the people waiting. What do they have to lose: if it results cheaper, they save money. If the quote is higher than what they currently pay, they would feel great for the good deal they are getting. Pay a smart and penniless student for a week to test it and give him/her 10% of sales: if you get a top producer, he/she will bring you a good check every week
Sell flowers for guys to bring back home to their wives: what a great convenience. Full wash: 20$. With flower: 25$. Hey, point of purchase sale, very easy to make.
The car at the end of the washing line is brought out and dried, then is handed back to the owner. Ahhh, what a waste of potential profit ! Render me another service please: check my tire, oil, washing fluid, anything. Then tell me how I am doing. If everything is fine, I feel great and love this place even more. If I need anything to be done (oil, tires too old etc), offer me a discount to a partner business. Actually, offer me to escort me there right now to fix the problem. The car-washing place could make a good percentage out of the business that it brings to the partners.
Now a wild idea: have a desk with a “Genius”: the “Genius” is a guy/gal with appetite for helping people and lot of creativity. The Genius sits in the lounge and has a “Genius” T Shirt and hat. The “Genius” has a pc connected to internet and a phone: he/she is there to (try to) solve ANY problem for free.
You need new toilet and want the cheapest on the market? Talk to the Genius and he will locate it for you.
Your pc needs repair? Talk to the Genius and he will get that setup for you
Need to do grocery shopping? No problem: the Genius can call another person that drives you to the grocery store.
The Genius would work for a percentage of the business he brings to a network of partners. After a while, I am sure it will be possible to figure out the most common requests: out of them, the network can be started
Sell me magazines, milk, bread, cokes, water
Teach me how to care about my car with special products: if I am hand washing my car, I do care about it big time. Why not having a tutorial running on a TV telling me which wax to use and how to keep the car shiny. And by the way, how about selling those products ?
Whoa, you got the idea… there is value to be created out of … nothing… and this makes me very very excited.
posted by Mau @ 1:00 AM
5 Comments:
Mau,
I love these ideas. They are so cleverly creative!
Skip
I was thinking pretty the same thing while waiting for my turn at the hairdresser. What a waste of precious marketing time! Sell me magazines, beauty products, food, discounts for shopping somewhere, whatever! And what about the radio station I'm listening? Is it a paying partner or what? Waiting lounges can turn into cash cows (maybe the dentist's too!). :)
Metroicon
(italian marketing student)
Metroicon,
for being a student, you are damn good with your cash generating brain.
I am sure you will have no problem in finding a company that will pay good money for your services...
Thank you for your contribution,
Mau
Skip,
thank you: coming from a person of your caliber, I can only feel thankful.
(For all: Skip is one of the contributors of the excellent blog Marketing Genius (http://marketinggenius.blogspot.com)
Mau
lol @ "cash generating brain"! :)
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